1Map
Capture the public offer
Note what is visible on the rival's homepage, service pages, proof, calls to action and public pricing.
For UK trades and local service businesses
See the gap in a rival's offer, then decide what to do with it
A practical £79 DIY Competitor Tear-down Blueprint. Use the method and worksheets to map a rival's public site and offer, note the pricing signals, and draft angles for the gap. You do the research. You choose what fits your business.
Built for owners who want a clearer position
Public research, structured notes, and practical next steps. No mystery audit.
Plumbers, heating engineers and electricians
Map what a local rival makes easy to understand, then find the service or promise they leave unclear.
Builders, roofers and landscapers
Compare the public offer, proof and pricing signals before rewriting your own page.
Cleaners, gardeners and locksmiths
Turn a quick look at a competing site into notes you can act on this week.
Small local service businesses
Use the same repeatable worksheet when your market changes or a new rival appears.
What is inside
One DIY method. Fill in the worksheets against public pages and make your own decisions.
- Homepage and offer mapWork through the first screen, navigation, service blocks, calls to action and the route towards contact.
- Pricing notesRecord visible prices, from-prices, packages and what the public pages leave unsaid. Observations only, not prices you must copy.
- Strengths and weaknessesSeparate what the rival makes clear from the useful gaps, friction and unanswered questions.
- Positioning gapTurn your notes into one plain sentence describing the space your business could choose to occupy.
- Attack-angle worksheetsDraft several headlines, offers or content angles from the gap, then select what is truthful for your own work.
- This-week checklistMove from research to a short list of practical page, offer or follow-up changes. No result promises.
A clear route from look to decision
Use the worksheets in order, or jump to the section you need.
2Compare
Find the useful gap
Sort strengths, weaknesses and unanswered questions without assuming that a rival's approach is right for you.
3Draft
Write possible angles
Use the attack-angle worksheets to draft your own page, offer or content directions in plain language.
4Act
Choose this week's work
Use the checklist to decide what to adapt, test or leave alone. The business decision remains yours.
Straight answers
Know exactly what this blueprint is before you buy.
Is this a custom 48-hour competitor brief?
No. This is a £79 DIY method and worksheet pack. You work through the public pages yourself. It is not a custom brief, a 48-hour service or a £149 product.
What can I research?
Public websites, public offer pages, visible pricing notes and other public information you can access normally. Do not use logins, private lists or scraping behind access controls.
Will it help me rank or win more work?
We make no promise of rankings, leads, sales or income. The blueprint gives you a structured way to notice gaps and draft your own angles. Results depend on your market, offer, execution and customers.
Does it tell me to name a rival publicly?
No. It is not advice to name rivals in public posts. Use the research to understand your own positioning and write truthful copy for your business.
What is not included?
No scraping logins, ads management, SEO retainers, custom research service, legal advice or financial advice. It does not promise rankings or income, and it does not provide advice to name rivals in public posts.
What else does Scratchworks make?
Browse the full product list, or see the £29 Reply Pack, £19 GBP Starter Kit, £39 VA / EA Onboarding Kit and free sample replies.
Honest notes
This is a DIY research method with worksheets for public pages. It is not a custom 48-hour brief, done-for-you competitor research, ads management, an SEO retainer, legal advice or financial advice.
Use public information only. Do not scrape behind logins or private access. Do not name rivals in public posts as a tactic. We make no promise of rankings, leads, sales or income. The download is delivered through Gumroad after checkout.