1Set up
Make the basics clear
Check the profile details, choose accurate services and add copy that tells local customers what you actually do.
For UK trades
Finish your Google Business Profile without a marketing course
A practical £19 Starter Kit for plumbers, electricians, builders and similar trades: a setup checklist, profile copy, photo prompts, first posts and honest review-request scripts.
For the people doing the work
Set it up between jobs, using the phone you already have.
Plumbers, heating engineers and electricians
Use clear service wording, useful job photos and simple post prompts.
Builders, roofers and landscapers
Turn real projects into a tidy profile and a repeatable photo routine.
Cleaners, gardeners and locksmiths
Start with plain copy and review asks that sound like a real local business.
Sole traders and small teams
A fill-in framework for getting the basics finished without another course to watch.
What is inside
One practical kit. Use the parts that fit your business.
- Setup checklistWork through the key profile details, including claim, category, hours, services, photos and the first fortnight.
- Profile copy templatesTrade-friendly descriptions for plumbers, electricians, roofers, builders, cleaners, gardeners and locksmiths, plus a universal fill-in.
- Photo shot listKnow what to capture on a job, from the essentials to useful trade-specific extras. A phone camera is enough.
- First 10 post ideasReady text and photo prompts for useful, honest updates you can adapt to work you actually do.
- Honest review asksSMS, WhatsApp, email and spoken scripts for asking customers fairly, with no incentives or review gating.
- 30-day working planA simple weekly rhythm, plus a note showing when the separate £29 Reply Pack becomes useful.
A sensible order of work
Setup first, then keep the profile useful.
2Show work
Add real photos and posts
Use the shot list and post prompts to build a small library from genuine jobs, tools, people and finished work.
3Ask fairly
Invite honest feedback
Use the scripts to ask customers for a review without offering incentives, filtering who gets asked or writing anything fake.
4Keep going
Use the 30-day plan
Keep small profile jobs moving instead of leaving the listing half-finished after one busy week.
Straight answers
Know what this kit does before you buy.
Is this the same as the £29 Reply Pack?
No. This kit covers setup, profile copy, photos, posts and asking for reviews honestly. The £29 Reply Pack is a separate bank of 50 ready-to-paste replies for reviews you already have.
Will this improve my Maps ranking or bring in more work?
We do not promise rankings, leads, reviews or income. Google decides rankings and customers decide whether to contact or review a business. This is a practical template and checklist kit.
Can I use it with just a phone?
Yes. The photo prompts are designed for a phone and daylight. You still need to adapt every template to your real business, services and jobs.
Does it teach fake reviews or review gating?
No. The review-request scripts are for honest asks only. Do not offer incentives, invent reviews or ask only people you expect to leave five stars.
What else does Scratchworks make?
Browse the full product list, or compare the £39 VA / EA Onboarding Kit and £79 Competitor Tear-down Blueprint.
Honest notes
Templates and checklists only. This is not legal advice, financial advice, SEO consultancy or done-for-you profile management. We make no promise of Google Maps ranking, leads, review volume or income.
Adapt the materials to your real business and follow Google’s policies. No incentives, fake reviews or review gating. The download is delivered through Gumroad after checkout.